ADHD beyond the label: A new series changing the conversation around ADHD

ADHD beyond the label: A new series changing the conversation around ADHD

“This is about society change. This is about the whole optics change to remove the shame and educate people.”

ADHD Beyond the Label is a brand-new TV series exploring the truth behind ADHD—far beyond the outdated stereotypes.

Across 12 powerful episodes, the series features real conversations with individuals from business, media, and sport. From world-class athletes and creatives to entrepreneurs and medical professionals, each episode sheds light on lived experiences and challenges the misconceptions still surrounding ADHD today.

This is not just a series about diagnosis—it’s about identity, success, resilience, and the power of being understood.

You'll meet some incredible guests along the way

Here’s a glimpse at some of the inspiring people you’ll hear from across the series:

  • Christine McGuinness – Television personality and passionate advocate for neurodiversity, recently named Media Champion of the Year at the British Diversity Awards.
  • Lawrence Dallaglio – Former England rugby captain and founder of Dallaglio RugbyWorks, supporting young people through sport.
  • Simon Morris – Entrepreneur and founder of LoveFilm.
  • Professor Dan Nicolau – Respected academic and medical professional, sharing expert insight on ADHD and neurodiversity.
  • Ella McCrystal – Psychotherapist and TED speaker focused on helping people unlock their full potential.
  • Vanessa D’Souza – MasterChef star, showing how creativity thrives with ADHD.

And that’s just the beginning. Across all 12 episodes, you’ll hear from high achievers with personal and professional connections to ADHD—sharing honest stories that educate, empower and inspire.

Saturday 22nd March, 9am

Watch it on Sky 502, Virgin 609 & Freesat 208

ADHD Diagnosis
ADHD Counselling
ADHD Support
John Reynolds BTL
Christine Mcguiness BTL
Adam BTL
Rebecca Wheelan BTL
Professor Dan Phil anderton BTL
Ella MC BTL
Kim BTL
Simon Morris BTL
Professor Dan BTL
Lawerence BTL
Vanessa BTL
Nick Hollis BTL
Amy Polly BTL
Ella BTL
Vanessa Kim BTL

Meet the people behind the series

ADHD Beyond the Label is led by two individuals who bring distinct and complementary perspectives to the series—driving each conversation forward with insight and authenticity.

John Reynolds, creator of Extraordinary Life Stories, brings a depth of experience in real, human storytelling. Known for his ability to hold space for honest and impactful dialogue, John helps uncover the personal journeys behind ADHD—creating space for guests to speak openly and be heard.

*Phil Anderton, PhD—CEO of ADHD360—**joins John in leading the series, bringing over two decades of ADHD expertise to the table. His career spans research into the link between ADHD and criminal outcomes, work to improve NHS clinic efficiency, and co-founding ADHD360 to transform care for individuals with ADHD across the UK.

We’re incredibly proud to see our CEO take such a central role in this groundbreaking series. While ADHD Beyond the Label is not an ADHD360 production, its mission to challenge stigma, raise awareness, and reframe the conversation around ADHD reflects everything we stand for.

Watch the series & follow along

Episode 1 airs Saturday 22nd March at 9am

Watch on Bloomberg TV – Sky 502 | Virgin 609 | Freesat 208

The best way to experience ADHD Beyond the Label is live on TV—but if you miss it, don’t worry. Each episode will be available to watch right here on our website shortly after it airs, with its own dedicated page so you can catch up, reflect, and revisit the stories that matter to you.

We’ll also be sharing behind-the-scenes photos, exclusive clips, and reflections throughout the series—starting with a snippet video introducing some of the people you’ll meet across all 12 episodes.