ADHD Beyond the Label – Episode 9 – Simon Morris

Simon Morris is one of the UK’s most influential creative minds - with a career that spans SEGA, Sky, Football365, and Amazon. But behind his achievements is a personal story shaped by undiagnosed ADHD.

In Episode 9 of ADHD Beyond the Label, Simon joins ADHD 360’s CEO Phil Anderton and co-host John Reynolds to talk about the patterns that defined his life - from obsessive routines and constant stimulation to the later development of addiction. He reflects on how these behaviours were misunderstood for decades, often mistaken for ambition or drive, and how his ADHD diagnosis helped him reframe his past with clarity and compassion.

This episode explores the realities of living with undiagnosed ADHD, the relationship between neurodiversity and addiction, and why early recognition and understanding can be life-changing - personally and professionally.